Ugo Amadi
Konga
Marketplace Makes Millionaire Merchants
Konga.com, Nigeria’s largest online shopping platform has been
busy in the last six months, raising new Nigerian millionaire merchants through
an innovative approach to its business in Nigeria. About 6 months ago, Konga debuted a sellers’ platform called the
Konga Mall, allowing sellers from all over Nigeria create shops, display their
products online and sell to customers via konga.com
Since
then, thousands of sellers are actively selling on Konga Mall, and many of them
already made millions on the platform which has
traded hundreds of thousands of items. Merchandise
listed on the platform range from fashion to a
vast array of gadgets and electronic items, beauty products, home and kitchen
wares and so on.
Commenting on the first six months of Konga Mall, Tejumade Fola-Alade, coordinator
for Konga’s Marketplace remarked that, “With the internet penetration in Nigeria today, Konga Mall
allows retailers to have access to over 50 million Nigerians online. It has been a great couple of months on our
Marketplace and a win-win situation for all parties.
On the
part of our customers, they now have access to a more robust assortment of thousands
of additional items to satisfy various tastes and budget categories. On the
other hand, the marketplace sellers also grow their business financials and
reach; benefiting from the technical infrastructure Konga has built up over the
years - enabling them to reach millions of loyal Konga customers all over
Nigeria. The burden of logistics to the final consumer is completely born by
Konga and it is very easy to sign up on the Konga website.
To
further support and build capability for owners of Nigerian businesses Konga
also runs the Konga Seller Academy - a learning &
training platform for all its esteemed merchants and other interested business
owners seeking to grow their knowledge on ecommerce. The Seller Academy is
provides new, budding and experienced entrepreneurs with different learning
opportunities that provide sellers, small & large business owners with
business skills exposure via training programs, seminars and learning
testimonials from successfully set up sellers.
And sellers on Konga are
enjoying the ride! Blessing Olurin who owns a store called Little Angels praised Konga Mall
saying, “I've enjoyed extremely huge patronage. There's no day without sales. I
am always very happy for the repeat customers and particularly glad that
customers receive their orders in record time”.
Another customer, Seun Oloyede who runs Seolak Store expressed
similar sentiments remarking that, “Within 100 days of joining the platform, we
received and processed over 2,000 product orders on Konga Market Place”. As the news of the
success of selling on the site spreads, the platform is seeing almost a
thousand new sellers register on the site each week.
Konga’s CEO and Founder, Sim Shagaya explains
the strategic reason the company decided to expand its operations with the
Konga Mall platform. He said, “Konga’s mission is ‘To be the
engine of Trade and Commerce in Africa’. We know that Commerce and business are
key drivers of Nigeria’s Gross Domestic Product (GDP). If well harnessed, the
use of ICT could even help bridge the unemployment gap in Nigeria.Konga is promoting entrepreneurship in Nigeria through this
platform, as merchants can start a business with minimal investment. Entrepreneurs justhave to register on
Konga,then we help showcase their merchandise on Konga Mall to nationwide
visibility and distribution. This is a model that will prove very interesting
for Africa in the long-term and will be a big part of e-commerce in Africa.”